ADS-R-US

We love adverts and performance advertising. Because of that reason we built up ADS-R-US. We love what we do and provide our knowledge of advertising on typical german traffic sources:

Google, Facebook, Bing, Xing, Amazon and eBay!

Please think about getting natives doing your Ads – ADS-R-US!

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ADS-R-US is Google Partner:

ADS-R-US is a Google Partner. That means that we work very intensively with the products which Google offers in order to advertise on Google and its partner platforms. Through these products, we supply our customers with qualified visitors with minimal wastage. The flagship under these products is Google AdWords.
Google AdWords is the product which we most frequently sell and probably also the most well-known product for advertising on the Internet. In addition to Google AdWords ads, Google offers additional products which we set up for our customers. In addition to Google Shopping and Display Advertising, this also includes Google Remarketing. We have had the privilege of setting up both successful static as well as also dynamic remarketing campaigns for customers and look forward to working together with our customers because these campaigns perform particularly well in the marketing mix.

Google AdWords

With Google AdWords, Google enables the displaying of ads in the search results. These ads are designed according to certain rules and are triggered by inputting keywords. You can find out which key words you should enter with intensive keyword research. Ask yourself the following three questions for each keyword:

  • Is my offering relevant to this keyword?
  • Is the search volume high enough in order to offer the keyword?
  • Is the click worth the money to me which it requires?

Only when all questions can be answered “yes” is the keyword qualified for your campaign.

Google Remarketing

With Google Remarketing, it is possible to display recurring advertising to designated visitors to your web site. With this product, we regularly increase the conversion rates precisely for our customers from e-commerce. In so doing, the static remarketing produces ads which contain a rather generic content. For example, “winter clothing” in a branding campaign while, by means of the dynamic remarketing, those products are displayed in the ads which the visitor has actually looked at.

Google Shopping

Both in niche markets as well as also in highly-competitive markets, our e-commerce customers earn extraordinary conversion rates by having a presence in Google Shopping. Like Google Maps, Google Shopping is an independent product. With the right keywords, these shopping results are also presented as search results. The most important thing about Google Shopping is feed optimisation. Only if the data are cleanly provided to Google can Google also supply the data back to the searchers. How this works is shown here in simplified form.

Google Display Advertising

With the Google Display Network, Google offers advertisers that which you are familiar with from postal inserts or magazines. In Google AdWords, these ads are created and marketed via the Display Network.

ADS-R-US is Bing ADs Partner:

 

Bing Advertising (Bing ads is operated precisely like Google AdWords KeyWord and is unfortunately all too frequently underestimated. More than eleven million German Internet users search for information, services and products via Bing and Yahoo. Bing and Yahoo thus provide a substantial benefit for each marketing mix.

 

And This is How It Works:

You set up a Bing Ads Account and create campaigns and ad groups. In the ad groups, you save the keywords by means of which you want to be found. Moreover, you set the bids for the individual keywords and design ads according to the prescribed rules.

The costs per click are derived from the quality of the target page and the competition for the respective keyword. Your ads will be displayed until the daily budget has been reached. The higher the click price is that is chosen, the more prominently the ad will be displayed.

In an equivalent manner to Google AdWords, you will have the option of restricting the target group for your campaign by location, gender and age, preferring or excluding certain devices and labelling the ads with advertising “add-ons” (e.g. location, site links, telephone number).

 

Bing’s Advantages:

  • Cheaper click prices
  • Users obtain on average 5% more turnover
  • 100 million search queries

 

Bing Ads and ADS-R-US:

Bing Ads is a sensible supplement to your marketing mix. The costs per sale are reduced through cheaper click prices and the return on investment is ensured.

 

ADS-R-US Full-Service Solution:

In this regard, you are bound by no contractual term. You can always alter your advertising measures. You will be personally supported by one of our experts. You choose how much advertising budget will flow into the Bing ads. Your campaigns, which will be individually tailored to your goals, will bring you visitors with strong purchasing power and increase your profits.

 

Bing Advertising (Bing ads is operated precisely like Google AdWords KeyWord and is unfortunately all too frequently underestimated. More than eleven million German Internet users search for information, services and products via Bing and Yahoo. Bing and Yahoo thus provide a substantial benefit for each marketing mix.

 

And This is How It Works:

You set up a Bing Ads Account and create campaigns and ad groups. In the ad groups, you save the keywords by means of which you want to be found. Moreover, you set the bids for the individual keywords and design ads according to the prescribed rules.

The costs per click are derived from the quality of the target page and the competition for the respective keyword. Your ads will be displayed until the daily budget has been reached. The higher the click price is that is chosen, the more prominently the ad will be displayed.

In an equivalent manner to Google AdWords, you will have the option of restricting the target group for your campaign by location, gender and age, preferring or excluding certain devices and labelling the ads with advertising “add-ons” (e.g. location, site links, telephone number).

 

Bing’s Advantages:

  • Cheaper click prices
  • Users obtain on average 5% more turnover
  • 100 million search queries

 

Bing Ads and ADS-R-US:

Bing Ads is a sensible supplement to your marketing mix. The costs per sale are reduced through cheaper click prices and the return on investment is ensured.

 

ADS-R-US Full-Service Solution:

In this regard, you are bound by no contractual term. You can always alter your advertising measures. You will be personally supported by one of our experts. You choose how much advertising budget will flow into the Bing ads. Your campaigns, which will be individually tailored to your goals, will bring you visitors with strong purchasing power and increase your profits.

 ADS-R-US is Facebook Advertiser:

 

 

According to its own data, Facebook has 27 million users in Germany (as of January 2014). You can reach these users with Facebook advertising. ADS-R-US specialises in the design and displaying of ads and will optimally create your Facebook advertising because, in contrast to classical print advertising, you will have the opportunity with Facebook to appeal to your target group in a completely targeted manner:

We Will Identify the Perfect Target Group for Your Offerings for You.

  • You can choose in what locations you want the ad to be displayed
  • You can choose how old the persons are supposed to be whom you want to reach
  • You can choose what gender will see what ad
  • You can restrict what interests your target group has
  • Moreover, Facebook has broken down its users into categories which enables a more precise appeal. For example, you can choose “Parents” as the category.

 

Facebook Advertising is Controllable in a Targeted Manner

In addition to the exact targeting of your target group, Facebook marketing is purely performance-based. That means: With this form of advertising, you pay only for the click on your ad. You pay only if a visitor actually lands on your page. The pure displaying of your ad is free-of-charge for you.

Facebook Retargeting

With Facebook Retargeting, you can continuously penetrate identified potential customers with your ads. Limit your advertising budget to many small target groups and direct your advertising messages in a targeted manner to these small target groups.

ADS-R-US Has Specialised in the Creation and Controlling of Ads:

If your company still has no Facebook company page, we are currently offering a cheap starter package.

By so doing, ADS-R-US is laying the cornerstone for your Facebook activities. Interact with your customers, suppliers and employees. The starter package contains instructions about creating content. As required, we will train the Facebook Managers at your company or provide you with a contact to agencies which will support your Facebook fans. Give your customers, suppliers and employees the chance to identify and interact with your company.

In contrast to Google AdWords, Facebook ads are not keyword-based. The ad is targeted directly to the user. The aforementioned criteria will help to minimise wastage and to target the ads with images and texts precisely to your target group. Through the Facebook ads, ADS-R-US will bring more visitors to your web site. And you can be confident that these visitors will correspond to your target group. ADS-R-US has no contractual terms. We rely on customer loyalty through customer satisfaction.

Performance Marketing by ADS-R-US!

Media–and the related advertising channels–are around people everywhere: Music and news emanate from the radio, the newspaper is in the mailbox every morning, the TV programme is interrupted by commercials upon a regular basis and ads can even be found on many pages of the Internet these days.

Every second, humans decide subconsciously what information they will consciously use. However, most of what occurs around a person every day disappears into the sub-conscious and cannot even be remembered later. In this regard, the portion of the information flow will most likely be seen or heard which is either actively sought, which sticks out through special features such as placement, sounds, colours or motion or with which one is confronted multiple times.

Moreover, there is also the fact that each person himself seeks out which information channels he will use for himself. One person may prefer the current daily newspaper while another person prefers watching the evening news on TV.
The Internet is an information channel which is becoming more and more important. It is now being used by 43% of the Germans at least once per week for an average of three hours per day. Consequently, the Internet is well-suited as an advertising platform.

Google AdWords places ads besides the organic search results. Via Bing Ads, the users can reach other search engines. Facebook Marketing offers the chance to design one’s own page for the company on Facebook, to interact with the users and to market contributions with diverse ad formats. Providers like the aforementioned three are winners in technical development because they provide state-of-the-art marketing.

On the other side, companies which do not keep pace with this development turn out to be the losers. Channels such as ads in print media, TV and radio advertising are being pushed aside and offer results which are sometimes very difficult to measure while Google, Bing and Facebook make marketing measures measurable.

Overall, the media development is a big win for everyone who can and wants to utilise it.

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